On Free Cone Day, I was discussing with a friend how giving away free ice cream is probably the best way of marketing anything, and it appears I’m not the only one who thinks so.
This Sunday, at the Whitechapel Gallery, from 1pm, you’ll be able to get free ice cream as part of some sort of art project.
Now, I don’t really understand the aristic value of this project, although to be fair all I know about it is the free ice cream bit, but that’s enough to get me down there.
I’m not joking, I really don’t understand what this is about, so I’m just going to copy and paste from the website:
“To mark the end of this year’s Street project, Fleet Ice Cream Orchestra perform outside the Street Headquaters on Toynbee Street. Six vans from Honours Ice Cream play a specially created six part composition written by Kelvin Pawsey for the ice cream van horn.
Free ice cream will be served before and after the performance at The Shop as part of Minerva Cuevas’ S·COOP commission (while stocks last).”
